Beyond the Scoreboard: Economics Principles for Sports Majors
🏆 The Winning Playbook for Understanding Economics in Sports 🏆
In the fast-paced world of sports, success isn’t just measured in points and championships—it’s also driven by the powerful forces of economics. Beyond the Scoreboard: Economics Principles for Sports Majors is the ultimate guide for students, professionals, and sports enthusiasts looking to understand the financial and economic dynamics shaping the industry.
This engaging and accessible book breaks down fundamental economic principles and applies them directly to the sports world. From player salaries and ticket pricing to revenue-sharing models and the impact of mega-events, Beyond the Scoreboard reveals how economics influences every aspect of the game.
Inside, You’ll Discover:
✅ The business of sports franchises and why some teams thrive while others struggle
✅ How supply and demand dictate everything from ticket prices to athlete endorsements
✅ The economics behind major sporting events like the Olympics and the World Cup
✅ Salary caps, collective bargaining, and the financial side of player contracts
✅ The role of government subsidies, sponsorships, and broadcasting rights in modern sports
Packed with real-world examples, case studies, and easy-to-understand explanations, this book is perfect for sports management students, aspiring sports executives, and anyone eager to explore the business side of the game. Whether you dream of working in sports or simply want to understand the economic strategies behind your favorite teams, Beyond the Scoreboard is your ultimate game plan.
📖 Get your copy today and take your understanding of sports economics to the next level!
The author Junsang Ahn (Ph.D., Seoul National University, Korea) is an assistant professor in the Department of Football at Kyungil University. He holds a Ph.D. in sport management from Seoul National University, Republic of Korea, and an M.S. in sport business from New York University (NYU), United States of America. He is interested in sports consumer behavior and sports sponsorship studies. His research examines how sports consumers' attitudes and behaviors are formed and which factors affect those areas. His work has been published in several flagship outlets in Korea, including Korean Journal of Sport Science, Korean Journal of Sport Management, The Korean Journal of Physical Education among others. Dr. Ahn’s teaching specialties include sport management, sport sponsorship, and introduction to business.